# Asia Travel Trends

> Outbound travel intelligence for destination marketing professionals across 23 Asia-Pacific source markets — a joint initiative by UN Tourism Affiliate Members.

Asia Travel Trends co-produces the **Asia-Pacific Outbound Traveler 2026 Behavior Handbook** with CrescentRating and Chameleon Strategies, and curates research, reports, and original analysis on outbound travel from China, Japan, South Korea, Southeast Asia, South Asia, Central Asia, the Gulf, and Pacific markets.

## Pages

- [Home](/): Overview of the Asia Travel Trends initiative and the 2026 Handbook.
- [About](/about): Co-producing organizations and UN Tourism Affiliate Member context.
- [The Handbook](/handbook): Methodology, four analytical pillars, and the 23-market table of contents.
- [Insights](/blog): Curated research, reports, and signals on Asia-Pacific outbound travel.
- [Download](/download): Request the Condensed or Comprehensive edition of the Handbook.